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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク British Knights ： ウィキペディア英語版 British Knights British Knights is a shoe brand founded in 1983 by Jack Schwartz Shoes Inc, based in New York City. In the 1980s, British Knights distinguished themselves as an inner-city and music driven brand, appealing to the predominantly male youth in urban communities.〔(Welcoming Back Sneaker Royalty, KicksAddict.com, Mar. 2014, Retrieved Mar. 2014 )〕 ==History== British Knights was launched in 1983 as a casual shoe brand. In 1985 they introduced their first sneaker collection and sales exploded. In an environment where brands kept the same style in their line for years, British Knights was one of the first brands to recognize that the sneaker business was more about fashion than performance. By introducing a new collection three to four times a year, it became popular among 15- to 24-year-old males in urban communities. The classic, “the shoe ain’t nothin’ without the BK button” became the brand’s mantra in reference to the diamond-shaped BK logo plate which was on every shoe.〔(British Knights Making A Comeback, Radiofacts.com, Feb. 16, 2014, Retrieved Mar. 2014 )〕 Marketed as a fashion brand vs. a performance brand, British Knights was one of the first brands to utilize hip hop artists as endorsers, enlisting Kool Moe Dee for the brands introduction to TV. “How Ya Like Me Now” was broadcast on the worldwide music channel MTV.〔(British Knights Making A Comeback, Radiofacts.com, Feb. 16, 2014, Retrieved Mar. 2014 )〕 The brand was also featured prominently in hip hop and dance music videos by artists such as Public Enemy, Technotronic and Beats International.〔(British Knights Sneakers Return, Complex.com, Feb. 2014, Retrieved Mar. 2014 )〕 In 1990 British Knights embarked on its biggest marketing push when they signed musician MC Hammer to a full endorsement deal. The biggest star in the music industry at that time, the Hammer phenomenon appealed to a broad audience. British Knights sponsored his tour, did in-store events and contests, in addition to the traditional television, print and radio media campaigns. An anti-drug campaign also featured him in a British Knights sponsored television spot. Awareness of the brand increased tremendously and the brand crossed over to a more mainstream market.〔(The Return of British Knights, SlamOnline.com, Mar. 2014, Retrieved Mar. 2014 )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「British Knights」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.